Brand and Content Manager @ Qualifio in Louvain la neuve, Belgium


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Brand and Content Manager

Job description

Who are we?

Qualifio is a team of 75 colleagues who are all passionate about Digital Marketing. Our HQ is in Louvain-la-Neuve, close to Brussels, Belgium and we also have teams in Madrid, Paris & Amsterdam. We have over a decade of experience in interactive marketing, loyalty and data collection, and a unique work culture built on strong values.

  • Our values are at the heart of everything that we do at Qualifio: transparency, commitment, fun, empowerment, togetherness & creativity. We believe that to be creative and effective, we need to have a good work-life balance.

  • Life at Qualifio is great fun – check out some of the things we’ve been up to recently on our Instagram account!

  • Take a look at what happened at Qualifio in 2022! We’re very excited about 2023.

  • Want to meet our CEO? Here’s the video.

  • We’ve recently joined the QNTM group, a network of best-of-breed MarTech and AdTech companies – find out more here!

We have an exciting growth plan for the coming years, and we are looking forward to welcoming new amazing people to the team! You’ll find a lot of information below, but don’t hesitate to reach out for a chat.

What do we do?

Qualifio is the leading European first- and zero-party data collection platform, founded in 2011. Our product enables consumer brands to interact with and get to know their audience. The Qualifio platform includes 2 complementary SaaS modules:

  • Qualifio Engage allows them to generate engagement and capture data via quizzes, games, polls, contests and over 50 other interactive formats.

  • Qualifio Loyalty empowers them to reward and segment members with interaction-based programs that go beyond purchases.

Qualifio is used by over 400 companies worldwide including: Nestlé, L’Oréal, Unilever, PepsiCo, PSG, Disneyland, Dixons Carphone, Daily Mail Group, Vivendi, DPG. But an example is worth more than a thousand words, you’ll find the best campaigns of Qualifio in this blog article.

Job requirements

What would be your main job?
We are looking for a Brand and Content Manager to become an essential part of our company. In order to achieve this, our potential partner (you?!) should be an internal and external trigger that helps us to:

  • Increase the brand awareness of Qualifio by creating a communication plan about the company, product and clients.

  • Contribute to the company messaging definition.

  • Define and write content that embodies the company’s voice and branding messaging in the MarTech/AdTech ecosystem.

  • Develop meaningful relationships with partners such as marketing communities, media, influencers, etc.

  • Organise and own digital and physical events.

  • Identify and negotiate with content partners and media across Europe.

  • Produce content to drive growth, revenue and sales.

  • Work on different employer branding activities and projects.

What are we looking for?
We are looking for a unique profile that mixes certain criteria of soft and hard skills. Both are important for us but here you can have a summary of what we are looking for:

  • The cultural fit is crucial for us. We are looking for a team player and motivated colleague that can work hard and have fun at the same time.

  • A courageous professional who can trigger internal and external stakeholders to create thought leadership content and is not scared of conducting interviews or host events.

  • A journalist or PR professional with 1-3 years of experience in communication departments or agencies willing to leverage our position to the next level.

  • A colleague who has perfect communication skills in English and project management experience (events, etc.).

  • Ideally, our new buddy has a deep marketing background, knowing the market trends and most important players.

  • At least a Bachelor in communication or similar.

What do we offer?

  • An open, flexible, and challenging environment, where the startup/entrepreneurial spirit is still going strong.

  • A place where we can be very serious and very ambitious, but where we also know how to have fun and we’re all considered as human beings, with both our strengths & weaknesses.

  • A great way to be immersed in the ever-evolving digital marketing challenges of the biggest companies in Europe.

  • A place where we go fast – in our decisions, in our initiatives, in our growth.

  • You’ll be working with a team obsessed with its highly qualitative software products, always willing to receive customer feedback and improve.

  • The organisation is structured in a way to give you the opportunity to demonstrate your full talent; empowerment of our team members is key.

  • The company is financially healthy and has clearly defined goals for the years to come, shared transparently with all the team.

  • A place where values are not just something written on the walls, we live and breathe them.

  • An attractive salary package with many non-financial benefits: company phone and laptop, hospitalisation insurance, group insurance, parking spot in the centre of LLN (or an office that is easily accessible via public transport!), eco vouchers, meal vouchers, net allowances, flexible income plan, etc.

A final word…

By working at Qualifio, you’ll be part of an ambitious culture that puts people first (both our employees and our customers). It’s full of challenges, and of course, it’s not always easy, but we overcome challenges and progress every day, as a team. We’re obsessed by the ROI generated by our customers using our softwares and we fight to improve it. On the other hand, we understand the need for a healthy work-life balance. And we believe that everybody who’s part of our team should be supported to develop to their fullest potential.

  • We seek to understand and help our customers in everything that we do.

  • We have a life outside of work (and we work hard to keep it that way!).

  • We are proactive and accountable in our roles.

  • We’re genuine, honest and open.

  • We say what we think in a constructive way and we’re open to feedback.

  • We’re here to learn and improve every day.

Let’s have a chat!