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Head of Demand Generation @ Kpler in Athens

Kpler

Athens
contact@kpler.com

To apply for this job please visit jobs.lever.co.

In a world where trades are happening faster than ever to answer our needs, where sustainability is not just an option anymore, clarity and trust in the information we trade with are a must. 
So, say hello to Kpler! We exist to facilitate sustainable and efficient trade to meet the changing needs of our world. To do so we’ve built a Data-as-a-Service solution that does exactly that across the lifecycle of a trade.
Our solution aggregates data from hundreds of sources including radar and satellite imagery as well as logistics, governmental, shipping databases and more. Intelligently connecting the dots across fragmented information landscapes, we bring to our clients a unique, real-time understanding of the trades happening all over the world, by giving them access to live information about the movement of cargos, the availability of vessels as well as commodity storage.
To support this endeavor, we have teams in more than 9 countries and 11 key locations (Brussels, Paris, London, Athens, Vienna, Rostock, Hyères, Dubai, Singapore, Houston and New York). With individuals of various backgrounds, diverse skills, and international experiences, being global & inclusive is in our DNA!
About the role
As the Head of Demand Generation you will manage a team of marketers who are responsible for generating demand for Kpler’s products in various divisions (Commodity, Maritime, and Energy Transition Analytics) and converting existing demand into a sustainable pipeline for the Sales team.

Responsibilities

    • Create and implement effective multi-channel demand generation strategies that align with target audiences and sales objectives, driving pipeline growth and revenue achievement. 
    • Assist in developing and executing impactful marketing programs, including targeted demand generation initiatives, to engage and nurture prospects and customers throughout their journey.
    • Collaborate with the Sales team to ensure smooth cooperation and continuous optimization of campaigns.
    • Oversee the coordination and management of external agencies to optimize budget spend.
    • Support marketing leadership in quarterly and annual forecasting and budgeting.
    • Contribute to the development and implementation of the overall marketing strategy.

Requirements

    • Previous experience in demand generation, performance marketing, or related roles (Minimum of 5 years).
    • Ability to develop and execute effective demand generation strategies aligned with business goals.
    • Good knowledge of various marketing channels, including SEO, SEM, social media, email marketing, content marketing, outdoor advertising or other traditional marketing channels.
    • Effective collaboration with cross-functional teams, as well as excellent communication and presentation skills.
    • Track record of achieving targets and driving measurable business outcomes.
    • Proficiency in data analysis, performance tracking, and optimization to drive results.

What you will receive from Kpler:
• You’ll get to work in a truly global work environment, with offices in 7 countries (UK, France, Belgium, Austria, US, Dubai and Singapore), we come from more than 50 countries and speak more than 20 languages
• We have truly embraced the new age of workplace flexibility where you can chose to work hybrid or onsite
• We offer competitive compensation & benefits including work from home allowance, medical and life insurance, training and development allowance, paid volunteer work and more!
• You will receive a company laptop and you can choose between Windows, Mac, or Linux
• Global maternity (extended leave), parental, festival and compassionate leave policies aligned to the contemporary needs of the family, and individual choices
Our values
• Be humble – We always place the interests of the collective before your own.
• Respect and care for others – We make every person feel comfortable in their own beliefs, decisions, and perspectives. 
• Take responsibility – We take ownership of our actions.
• Act with integrity -We are honest and transparent in all your dealings.
• Be bold – We push the boundaries in order to improve and grow.
You’ll get to work in a truly global environment, with more than 30 nationalities speaking more than 15 languages.
Our People Pledge
Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.
Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
By applying, I confirm that I have read and accept the Staff Privacy Notice

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