We’re at a turning point in history. Climate change is changing the world faster than ever before. Utilities will play a crucial role in the transformation of our society to fight climate change and become carbon-neutral, while at the same time making sure people and businesses can continue to use energy supply like they’ve been used to for so many years.
At Gorilla, we’re determined to not stay aside, but to make a real impact on the utility industry by providing data services that allow utilities to play the role they need to play in the quest for a net-zero society. By building something that solves a real problem, and by being the best at what we do.
As a Revenue-driven Marketing Team Lead at Gorilla, you will be instrumental in propelling our growth trajectory. You’ll lead a dynamic marketing team, orchestrating strategies and campaigns designed to elevate brand visibility, acquire high-value customers, and directly impact revenue generation. Your role is pivotal in strengthening our position as a leader in vertical data applications.
- Team Leadership: Manage, mentor and coach a team of marketing professionals, providing guidance and support in achieving individual and collective goals.
- Strategic Planning: Develop and execute marketing strategies aligned with Gorilla’s growth objectives, focusing on demand generation, lead nurturing, customer retention and advocacy.
- Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, using data-driven insights to refine strategies.
- External Communication: Represent Gorilla internally and externally, including public speaking engagements, podcasts, webinars, and industry events to enhance brand visibility and thought leadership.
- Collaboration: Collaborate closely with the Sales and Product teams to align marketing efforts with revenue targets and product launches.
Guide dedicated team members to ensure top notch:
- Market Research: Conduct thorough market research to identify trends, customer needs, and competitive landscapes, informing product positioning and marketing strategies.
- Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring they align with target audience interests and behaviors.
- Content Strategy: Drive content development, ensuring it resonates with our audience and establishes Gorilla as a thought leader in the industry.