Product Marketer @ Qualifio in Louvain-la-Neuve, Belgium

Who are we?

Qualifio is a team of 75 colleagues who are all passionate about Digital Marketing. Our HQ is in Louvain-la-Neuve, close to Brussels, Belgium and we also have offices in Madrid, Paris & Amsterdam. We have over a decade of experience in interactive marketing and data collection and a unique work culture built on strong values.

• Our values are at the heart of everything that we do at Qualifio: transparency, commitment, fun, empowerment, togetherness & creativity. We believe that to be creative and effective, we need to have a good work-life balance.

• Life at Qualifio is great fun – check out some of the things we’ve been up to recently on our Instagram account!

• Take a look at what happened at Qualifio in 2022! We’re very excited about 2023!

• Want to meet our CEO? Here’s the video.

We have an exciting growth plan for the coming years, and we are looking forward to welcoming new amazing people to the team! You’ll find a lot of information below, but don’t hesitate to reach out for a chat!

What do we do?

Qualifio is the leading European first- and zero-party data collection platform, founded in 2011. Our product enables consumer brands to interact with and get to know their audience. The Qualifio platform includes 2 complementary SaaS modules:

• Qualifio Engage allows them to generate engagement and capture data via quizzes, games, polls, contests and over 50 other interactive formats.

• Qualifio Loyalty empowers them to reward and segment members with interaction-based programs that go beyond purchases.

Qualifio is used by over 400 companies worldwide including: Nestlé, L’Oréal, Unilever, PepsiCo, PSG, Disneyland, Dixons Carphone, Daily Mail Group, Vivendi, DPG. An example is worth more than a thousand words, you’ll find the best campaigns of Qualifio in this blog article.

About the job

Are you looking to sink your teeth into the world of Product Marketing? In a friendly and international environment, you will find no better start than at Qualifio. Do you already have some experience as a Digital Marketer? We are looking for a motivated colleague to support our growth and become a successful Product Marketer.

Responsibilities

Your main tasks will be planning, proposing and executing marketing actions in order to boost our customers’ knowledge of our product and promoting the adoption and usage of it. You will work together with our Product, Marketing and Sales teams on:

• Customer analysis: based on internal knowledge and research, share insights about our clients needs and frustrations, and translate them into product and business actions.

• Competitive intelligence: understand the competitive landscape, create and maintain competitor information (battle cards, competitive responses…)

• Product evangelisation: study the company’s products and be an “evangelist” both internally and externally to promote its adoption and usage.

• Sales enablement material : develop and maintain product knowledge materials, including sales presentations, success stories/business cases, internal documentation, training and enablement sessions…

• Marketing plans for the release of new features and the remarketing of current ones.

• Track ROI: measure, report on campaign KPIs, analyse the outcome of initiatives and optimise the product marketing efforts.

What do we expect from you?

• You have a entry level of experience as a Digital Marketer and/or Project Marketing Management

• Ideally you have experience as a marketer in B2B SaaS

• You are data-driven.

• You are fluent in French and English (we are an international company, these are our preferred languages for communication). Spanish is a plus.

• You are highly organised, rigorous & a multitasker.

• You are passionate about digital marketing, the consumer journey and technical news.

• You have good writing abilities, in both English and French.

• You are resilient, a team player and have a trouble shooter mindset.

• You have a great capacity to adapt and are not afraid to join a company where things change quickly.

• Proactive, you don’t hesitate to share your opinion, to bring ideas and to implement them.

What do we offer?

• An open, flexible, and challenging environment, where the startup/entrepreneurial spirit is going strong

• A place where we can be very serious, very ambitious, but where we have fun and we’re all considered as human beings, with our strengths & weaknesses

• A great way to be immersed in the ever-evolving digital marketing challenges of the biggest companies in Europe.

• A place where we go fast – in our decisions, in our initiatives, in our growth

• You’ll be working with a team obsessed with its highly qualitative software products, always willing to receive customer feedback and improve

• The organisation is structured to give you the opportunity to demonstrate your full talent; empowerment of our team members is key.

• The company is financially healthy and has clearly defined goals for the years to come, shared with all the team

• A place where values are not just something written on the walls

• An attractive salary package with many non-financial benefits: company phone and laptop, hospitalisation insurance, group insurance, parking spot in the center of LLN (or an office that is easily accessible via public transport!), eco vouchers, Internet subscription, etc

A final word…

By working at Qualifio, you’ll be part of an ambitious culture that puts people first (both our employees and our customers). It’s full of challenges, and of course, it’s not easy every day. It’s as a team that we overcome challenges and progress. We’re obsessed by the ROI generated by our customers using our softwares and we fight to improve it. On the other hand, we understand the need for a balanced work-life balance. And we believe that everybody who’s part of our team should be supported to develop to their fullest potential.

• We seek to understand customers in everything we do

• We have a life outside of work (and we want to keep it that way!)

• We are proactive and accountable in our roles

• We’re genuine, honest, open

• We say what we think in a constructive way and we’re open to feedback

• We’re here to learn and improve every day

Let’s get in touch!