Marketing & Content Intern @ Sortlist in Brussels, Belgium

Are you a proactive and creative individual looking to gain hands-on experience in the world of digital marketing and content creation? We are excited to offer an internship opportunity that will allow you to develop your skills in email marketing, content creation, and customer engagement. As a Marketing and Content intern, you will play a crucial role in optimizing our email campaigns, creating valuable resources for our customers, and ensuring a seamless onboarding experience for our clients.

Key Responsibilities:

1. Email Marketing Campaigns:

– Assist in the setup and execution of email marketing campaigns using HubSpot.

– Collaborate with the marketing team to design visually appealing and engaging email templates.

– Monitor campaign performance metrics and provide insightful recommendations for optimization.

– Conduct A/B testing to improve email open rates, click-through rates, and overall effectiveness.

2. Content Creation and Optimization:

– Create high-quality articles and customer resources, such as guides, tutorials, and FAQs.

– Optimize content to improve search engine visibility and user engagement.

– Collaborate with the design team to create visually appealing and informative graphics to complement the content.

3. Translation Management:

– Work closely with our international team to manage translation projects for different markets.

– Ensure that translated content maintains the same level of quality and accuracy as the original.

4. Customer Onboarding:

– Develop customer onboarding content, including welcome emails and guides, to enhance the customer experience.

– Analyze the onboarding process and propose improvements to streamline the customer journey.

5. Identify Customer Resource Needs:

– Collaborate with the product and sales teams to understand customer pain points and challenges.

– Use customer insights to identify content gaps and suggest new resource ideas that address customer needs effectively.

Requirements:

– Currently pursuing or recently completed a degree in Marketing, Communications, or a related field.

– Familiarity with email marketing platforms, preferably HubSpot is a bonus.

– Strong writing and editing skills, with a keen eye for detail and grammar.

– Basic understanding of SEO principles and content optimization strategies.

– Excellent organizational skills and ability to manage multiple projects simultaneously.

– Basic knowledge of analytics tools to measure campaign performance.