Product Marketing Manager @ Efficy in Copenhagen


+32 2 648 18 98

Efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with complete, flexible, customizable, and scalable software to enable their growth. Efficy’s platform includes products for marketing automation, sales, project management, customer service, and customer nurturing. Currently, more than 300,000 users from 60 countries use Efficy’s tool.

Founded in 2005 and headquartered in Brussels, Efficy’s more than 500 employees work in local offices in Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Hong Kong, or remotely.

Our mission is to contribute to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.


Efficy is now looking for a Product Marketing Manager to lead the internal and external activities for our product marketing. The role will put you in the center of Efficy working with Product Management, Marketing, and Sales with an exciting portfolio of products for CRM and Marketing Automation across Europe.

Your Mission

As Product Marketing Manager, you play a key role in communicating to the market the valuable benefits the Efficy product portfolio provides for our customers. Our products are used across Europe to help our customers succeed in marketing, sales, delivery, and support. We have high ambitions for the future and looking for the right person to help us become world-class in product marketing. The role reports to the Chief Product Officer

This is a new position and there is flexibility in defining the exact responsibilities, but the responsibilities will include:

· Lead product launch processes internally and externally

· Lead the process to elevate our value propositions, positioning, and messaging

· Be a key contributor in the Product team as the voice of the customer

· Capture, structure, and share market intelligence information

· Build and maintain a good overview of the competitive landscape

· Develop a set of relevant personas of users, and also of stakeholders in the buying process

Your Profile

· Minimum BSC or BA in marketing, communication, or similar

· 5+ years’ experience in Product Marketing in an IT company

· Experience in the Marketing Automation or CRM industry is a plus

· Strong oral and written English is a requirement

· To succeed it is important to have the ability to work well in teams, but also to be an individual contributor

· The job will require you to be able to take the lead and work independently, but you will have access to an organization with a lot of experience and know-how

· Desired skills: Project management, organized, strong communicator, analytical with the ability to prioritize and delegate

· We are looking for an enthusiastic member of our team to contribute to making work fun

Position type

State: Full time

Join our Submarine!

We thrive in the ever-evolving world of CRM and Digital Marketing.


Because it gives us a chance to exceed expectations and always turn toward fresh discoveries, while still leaning on what is behind us. From employees to customers, our work revolves around people.

People who challenge in order to evolve. People who take ownership and simplify complex data-driven solutions to meet customer needs. And people with big hearts and great ambitions who shine when others succeed.

We will offer you:

  • A competitive salary package with a bonus system and a referral program
  • A stable and growing company with an entrepreneurial mindset where we will listen to your ideas and support you to make it happens
  • High flexibility and hybrid work is part of our DNA
  • State of the art offices with our unique co-living-co-working concept where team work is the norm
  • International growing opportunities and internal mobility
  • Events: team lunches, afterworks, sport, trips
  • Learning opportunities: languages, tech, product

Are you interested? Or Do you have any questions?

Please reach out your recruiter:



Efficy is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Efficy via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Efficy. No fee will be paid in the event the candidate is hired by Efficy as a result of an unsolicited referral or through other means.