Head of Marketing @ Intigriti in Antwerp

Intigriti

Your mission
As Head of Marketing, you’ll lead an international team with a digitally focused growth marketing strategy that is aligned with the business strategy and goals.

You’ll be an inspirational leader and drive a performance culture, earning respect and support across the business. You’ll establish close and collaborative relationships with our internal teams to get aligned. You will communicate the essence of our value proposition to a targeted audience to win the hearts and minds of our clients and researchers’ community.

The ideal candidate will have a proven track record of digital performance marketing in a subscription business, driving revenue growth with demonstrable ROI. They will demonstrate significant experience with all aspects of B2B digital marketing platforms, including intent-based lead sources, account-based marketing, lead retargeting, and activity optimization through multi-channel attribution.

What you’ll be doing
  • Develop a clear and targeted go-to-market marketing strategy aligned with our company strategy and ICPs.
  • Finetune our value proposition to differentiate and communicate our offer more effectively.
  • Create a cohesive Intigriti brand, collaborating with all departments on design and tone of voice.

  • Develop our existing platform into a highly effective paid & organic platform with an optimized prospect journey.
  • Develop a robust strategy for field marketing and events, with the willingness to travel.

  • Broaden the understanding within the company of our ICPs by giving clear firmographics and persona data on which to target companies and their decision makers.
  • Build an account-based marketing approach to create a target account database shared with our SDR and AE team.
  • Working closely with agency partners and managing those relationships.

  • Build an inbound content strategy through a high-performing website, SEO, conversion, nurturing, and retargeting.
  • Clearly measure the attribution of successful leads and invest further in higher-performing channels by also dropping low-performing ones.
  • Manage the marketing budget using ROI-based decisions on where to invest our resources.
  • Be part of the Leadership Team, and report your successes to the team, the company, and the board.
  • Hire, coach, and retain an entrepreneurial and inclusive team.
What you’ll bring
  • Approx. 10+ years of experience leading B2B marketing teams within a SaaS start-up / scale-up.
  • Demonstrated experience in positioning a company in a competitive market and winning market share fast.
  • Decisive leadership skills with the ability to prioritize and build relevant strategic brand initiatives from the ground up.
  • Extensive knowledge of modern data-based marketing platforms, account-based marketing, and activity optimization through multi-channel attribution.
  • Strong verbal and written communication skills, with an approachable and professional style.
  • Experience in content driven marketing.

  • Excellent presentation skills with the ability to express thoughts logically and succinctly.
  • Knowledge or a considerable interest in cybersecurity is a big plus.
What is in it for you?
✅ Competitive salary
⏰ 40-hour work week
⛱️ 20 days of annual leave + 12 ADV days
✈️ 1-month work abroad
☕ Flex Income Plan (Cafetariaplan)
⛽ Company car and fuel card or Mobility budget
⭐ Top-notch hospitalisation and group insurance
♻️ Meal & Eco vouchers
⭕ Hybrid working model
⌨️ Initial home office budget
✍ Great training and yearly learning budget
⛹ Social activities and team outings
✨ Referral bonus
❓ Employee Assistance Program
⚡ Great hardware and access to the best tools to be successful in your role
☎️ Mobile subscription contribution
Why join us?
Here are some great benefits of joining our team:

  • Cybersecurity is a great place to be! The security industry is fast-paced and continues to grow even during times of economic uncertainty.
  • We provide a clear career path and learning budget to help set you up for success.
  • Join a company that’s making a real impact. In addition to our sustainability goals, we empower ethical hackers from all backgrounds to earn a living.
  • Be yourself! Our international team celebrates individuality and places a strong focus on diversity and inclusion.
  • We are the proud winners of the Deloitte Rising Star award in 2020 and the Deloitte Fast 50 award in 2021.
  • We’re backed by top investors who are enabling us to grow internationally.
About us
Intigriti is a rapidly expanding cybersecurity company specializing in crowdsourced security services to help organizations protect themselves from cybercrime.

Our industry-leading bug bounty platform enables companies to tap into our global community of 70,000 ethical hackers, who use their expertise to find and report vulnerabilities that may otherwise have gone unnoticed.

More than 200 organizations, including Intel, Yahoo, and Red Bull, trust our platform to reduce the risk of cyber-attacks and data breaches. With cybersecurity becoming an increasingly important issue, our complementary security testing services have been designed to help companies of all sizes keep their digital assets secure.

Founded in 2016, Intigriti now has a global team of 100+ employees spread across Belgium, the United Kingdom, the Netherlands, and South Africa. And with the backing of our recent Series B Funding, we’re planning on taking our growth to the next level.

Are you ready to jump onboard the rocket ship?