Growth Marketer @ Optimy in Belgium Brussels

Optimy delivers an all-in-one and easily configurable social impact (SaaS) platform that enables companies to efficiently manage their grant making, sponsorship, volunteering and donation initiatives.

We help more than 300 clients in over 30 countries and support them in their willingness to do good to society. Our client portfolio includes Audi, L’Oréal, Michelin France, TUI, Petrobras and many others.

Our main goal? Making sure that our customers’ social impact projects are successful by making their processes more efficient and easy to set up in our intuitive flexible tool.

With a scale-up mindset and a drive for results, we all work towards one common objective: Making an impact on the world of philanthropy and CSR through Tech!

Our dynamic and international team is the keystone of our success. Optimy headcount grew by 33% in 2021, and despite the context we all know, revenue has grown by 22%!

Do you also wish to contribute to society, empower your social impact and make a difference? Then apply to one of our openings ! We would be very happy to hear from you.

Your Mission

Optimy is looking for a Growth Marketer to join our team in Brussels, Belgium.

The Growth Marketer will drive marketing’s contribution to sales pipeline and net new ARR growth through:

• Integrated lead generation campaigns and email campaigns
• Search engine marketing and paid search
• On-page search engine optimisation
• Online directory referrals

In this role he/she will report into the Marketing Manager and partner closely with the marketing, sales and revenue operations teams.

Job Duties and Responsibilities:

• Plan and execute integrated lead generation campaigns
• Build campaign landing pages, emails and forms
• Run PPC campaigns, including paid search and paid social
• Help build, execute and report on the results the Optimy SEO strategy
• Measure and report on campaign & channel performance (MQLs, SQLs, ARR)
• Collaborate with the rev ops team to maximize conversion rates and automate lead gen processes
• Day to day website management through our web content management system Webflow

Basic Qualifications

• Strong experience with on-page SEO
• Google Analytics & Google Ads experience is a must
• Comfortable in executing ppc and retargeting campaigns in LinkedIn ads, Facebook ads, Twitter ads and/or other social media channels
• Very familiar with digital lead generation channels & tactics, including: webinars, content syndication, PPC, retargeting,…
• CRM experience, preferably Hubspot
• CMS experience, preferably Webflow
• Understanding marketing technology and processes
• Program or project management skills
• Excellent time management, organizational and multitasking skills
• Excellent written and verbal communication skills
• Demonstrated ability to work in a fast-paced, collaborative environment
• Data driven
• Fluent in English and at least 1 other language

Preferred Qualifications

• Off-page SEO experience is a strong plus
• Prior experience in the IT/Software sector and/or B2B environment
• Able to function in a team as well as prioritize/execute tasks independently
• Open to change and willing to learn and A/B test new tactics

KPIs

• Campaigns executed
• MQLs; SQLs & SAOs generated
• New ARR triggered
• Funnel conversion rates
• SEO keyword ranking
• CPL evolution

The Offer

The fundamentals

• A permanent contract with an evolutive fix salary
• Monthly net fees
• Meal vouchers
• Annual eco-vouchers
• Transportation costs reimbursement

Hospitalization insurance (DKV)

We focus on you

• A key function in a dynamic, young, Belgian scale up, active in the social impact industry
• Even after COVID will maintain a Hybrid working policy!
• Growth potential along with 38 training hours per year with full access to a leading learning platform
• 16 volunteering hours per year to focus on your social goals and values
• Fresh fruits in the office – we deliver a bucket of fresh fruits every week!
• Fresh quality coffee – we are proud of the quality of our coffee, you can smell the coffee beans straight from the entrance!
• Green plants – we take very good care of our diverse office flora and you can always join our team of office gardeners!

An inspiring environment

• A flexible and international work environment spreads throughout our three offices based in Brussels, Toronto and Manila (cumulatively, we speak 17 languages!)
• A friendly atmosphere where transparency and inclusiveness is valued
• Friday Demos – once per month we all meet in an open space Google Meet environment to connect with our peers from both offices: Canada and Belgium. We get to know our newcomers, present our achievements, share updates and challenges, and get to know each other while having some fun
• Team-building events – twice per year we have our Team-Building events: one in summer (July) and one in winter (Christmas). It’s always a surprise and it’s always lots of fun and adventure!
• We organize regular meet-ups to share information amongst the team members (ie. demonstration of a new feature, presentation of a customer story, etc.)

To learn more about us, don’t hesitate to check out our Culture Playbook on our website : https://www.optimy.com/en/company/optimy-jobs.

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