Regional Marketing Manager APAC @ Kpler in Singapore

Key responsibilities

• Own the development of messaging, narratives, and collaterals to engage accounts in APAC and communicate the value proposition of products to the target audiences
• Plan, design, and manage the execution of new product launching, exhibitions, media, customer attractions, marketing programs and etc. within the APAC region 
• Design and implement growth marketing campaigns aligned with overall strategy to acquire new customers and retain existing ones, leveraging digital and traditional channels
• Design and develop marketing content and selling materials with the marketing team to support local and regional sales teams
• Oversee the execution of campaign and content strategy through the management of third-party vendors/agencies
• Work with cross-functional teams to ensure marketing activities are aligned with the overall business objectives.
• Analyze market trends and consumer behavior to identify new market opportunities and areas for growth in APAC
• Coordinate with cross-functional teams to ensure consistent brand messaging across all platforms
• Utilize data analytics to track campaign performance and make data-driven decisions for future marketing strategies
• Foster relationships with key stakeholders, including local partners and influencers, to enhance market presence
• Help develop our offer in the Chinese market through various channels (including WeChat etc)Manage the budget allocated for your campaigns effectively, ensuring maximum ROI and cost-efficiency

Requirements

• Bachelor’s degree in Marketing, Finance, Business Administration, or a related field
• 6+ years minimum in marketing with experience in the management of omnichannel marketing campaigns, within a business-to-business (B2B) tech or SaaS environment in the APAC region
• Bachelor’s degree in Marketing, Finance, Business Administration, or a related field
• Proven experience with marketing automation (Pardot preferred), CRM platforms, agency, and event/trade show management required.
• Demonstrated marketing experience launching programs to acquire new customers, broaden engagement with customers, and account-based marketing required
• Strong copywriting and editing skills for a variety of marketing copy
• Confident communicator with excellent presentation skills
• Ability to collaborate across diverse teams and lead projects
• Strategic mindset with strong business acumen
• Strong analytical skills and attention to detail
• Excellent decision-making, presentation, and written communication skills
• Willingness to travel as required
• Native Chinese and fluent English languages are required

We’re a dynamic company dedicated to nurturing connections and innovating solutions that tackle market challenges head-on. If you’re driven by customer satisfaction and thrive on turning ideas into reality, then you’ve found your ideal destination. Are you prepared to embark on this exciting journey with us?

We act decisively and with purpose, and we like to go the extra mile.

We foster relationships and develop creative solutions to address market challenges with cool features and solutions.

Being accessible and supportive to colleagues and clients with a friendly approach is essential.

Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.

Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.